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Business Trends and Message Types

Business communication has evolved greatly throughout centuries and continues to change at fast speeds. Relaying messages in a professional setting are vital to the production and life of an organization. Business communication plays a role in day-to-day activities at work, business trends may be observed, and message types may vary as a result from business communication trends.

            Communication can be verbal, non-verbal, and written. Verbal communication in a business setting is the most personal as it displays inflections, dialects, and diction. Verbal communication is the first communication form of each day for me at the office. When I enter into the five story corporate building in the a.m., potential communication is always anticipated. Elevator talk, passive greetings, and non-verbal communication are displayed within the business building. One entered into the office, a greeting is made to the corporate secretary as I walk to my executive office with a view. Late emails are answered and voicemails are returned after checking the fax machine for submissions while sipping on a cup of Starbucks coffee. My day has begun. Business communication plays a vital role in my day-to day activities at work. Within the first fifteen minutes of my work day, I have potentially communicated verbally, non- verbally, through the telephone, fax, and through electronic mail (email). Business communication allows me to manage my work day more efficiently. Faxed statements from local entities prevent lengthy wait times for postal mail shipments. Email allows me to send documents, receive documents, and relay messages at the click of a button. Additionally email can send bulk memos to inform a large audience of procedural updates and other applicable data.  Once an email is started, a simple reply is required to continue communicating. The telephone is a wonderful way to speak with clients, candidates, and other business to business (b2b) entities. The efficiency of business communications is the greatest asset.

            Business trends are generally regional and standardized. When technology is released, most business entities adapt. In business, I have noticed a growing use for PDA cellular devices and laptop computers for sales representatives in most major industries. For the small business, fax machines are becoming optional with the ability and growing demand for scanners and email attachments. Interoffice mail is also a new trend for modern corporations where individual postage is not necessary and mailstops replace the physical address on a package. Other business communication trends are in relation to the business-client relationship. The social networking trend has dominated the business industry as millions of businesses and business persons create an online profile in hopes of building their brand and offering heightened presence. The original trend was business cards, then a website, now a social networking profile. Business cards have also changed faces as the standard business card is seemingly frowned upon and must be updated with innovative design and unique construction including materials.  Business marketing is the primary source for business communication while building a brand and has also evolved. Today, vehicles can be wrapped in an advertisement to be viewed during normal driving situations. Direct mail campaigns are also a growing trend by comparison to the 1950′s where junk mail was simply unheard of.   

            “The four levels of information richness in business communication are as follows: face-to-face communication, spoken communication electronically transmitted (telephone or voicemail), personally addressed written communication (personal messages), and impersonal written communication (impersonal messages)” (Consador, 2010). The aforementioned levels are also message types that result from business trends in which most all business communications will result. For example, the trend of PDA cellular devices as a form of business communication will result in telephone communication, email, instant message, or text message.

            To communicate within business, it is important to observe ethical standards. Corporations and other business industry organizations compete for highest profits or largest market shares which has weighed management down with a heavy burden to meet or exceed financial projections implemented by an organization’s intelligence. When a manager operates with the trait of applying clear goals and direction, success may abound through the clarity of expectations. Clear goals and direction is always communicated and therefore highly regarded to the success of the organization itself. Communication is how business transpires. Effective management occurs when management and their subordinates operate within productive communication relationships that produce a desired or exceeded outcome.

Consador, Kat. (2010). Four Types of Business Communication. Retrieved December 13, 2010    from,



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