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Top 10 Questions Asked About International Marketing Careers


1.    Why can’t I get a marketing job in an FMCG company?

FMCG companies are the pinnacle of cutting edge marketing. Their brand managers learn a rigorous approach to their marketing from careful and detailed market research, product development and through to mass marketing and advertising. It is certainly a highly skilled discipline where most marketers are generally “grown”.

Job seekers wanting to move into this industry find that they are “locked out” of this opportunity with any of the major international FMCG firms such as Procter & Gamble, Unilever and Heinz.

To get into FMCG, you need to do this as a university graduate; and even here, you would need to be in the top group of your university year.


2.    I have 15 years as an accountant/IT programmer/lawyer. Why am I having so many problems getting a job in marketing?

The benefits of a marketing team are not well understood by people from different disciplines. This is certainly apparent from the number of applications we receive from people outside of the marketing and communications disciplines who apply for positions where marketing experience is required.

For someone to move into marketing from another discipline, it is unlikely that any recruitment firm can assist them. They are best leveraging their industry or company experience to get an internal transfer to the marketing team. Taking up some studies in marketing as well does show a sincere interest rather than a fleeting one.


3.    What is the difference between marketing and communications?

We define marketing under Kotler’s 4 P’s; which are Product, Price, Place and Promotion. Most industries split their marketing positions into a number of different roles. Product Marketing uses market research and insights, manufacturing and product development as well as pricing. Place (ie: distribution) is often with Trade Marketing, Channel Marketing or even sales. Promotion includes all ways of contacting the target customer ranging from traditional avenues such as advertising and direct marketing through to PR, interactive solutions and events. These roles usually fall under Communications.

Corporate Communications, on the other hand, are less about the product but more about the company as an overall brand. This includes job functions such as PR, crisis management, internal communications.  The diagram below identifies how this fits in the overall scheme of things:


4.    What are the pros and cons of interim marketing?

O’Connell Marketing Recruitment are a little biased in this regard. We focus on permanent marketing recruitment as we want to help further the marketing careers and growth of our candidates and provide excellent people for our clients.

Interim marketing, we feel, is a lifestyle choice, but it is not a choice which facilitates growth. You will certainly be very well paid (especially in the Netherlands where hourly and daily rates are extremely high compared to counterparts in the UK). You will have more flexibility of when you work in a good market, however when the economy turns, you are the first to go. Interim marketers of more than 2 years experience are less likely to be “accepted” back into a permanent position as companies are concerned that you will now be too independent and not so easy to manage. Interim roles often do not challenge the freelancer – companies look for people who can just come in and do it – so the learning curves tend to be less. Companies are less interested in investing in your future, due to the limited time you work with them.


5.    How can I get an international marketing job?

With the growing centralisation of marketing campaigns and product offerings, there are more and more international and pan-European marketing positions than ever before. English tend to be the common language for this, so you certainly need a business level of English to be considered for any such roles (as well as a track record in large corporations). The more international your experience to date, the more likely that you will be selected for an international position. If you haven’t ever lived and worked outside your home country, you are less likely to be considered for an international position.

The exceptions for this are in the areas of highest demand (see Q 6 for an explanation of this)


6.    Which international marketing and communications positions are currently the most in demand?

Before the current economic crisis, internal communications would have been at the top of the list in growth in demand. This is a very specialised market place where potential candidates have a background in perhaps more general communications but have a passion for communicating to an internal audience. These roles are on the growth path as more and more companies are internationalising and need to communicate their direction internationally. Because of the writing element in internal communications positions, there is a strong leaning for native English speakers as they are more likely to also have excellent written skills. During the current economic downturn, however, internal communications positions have been one of the most scarce.

Interactive marketing professionals are currenlty in high demand. Their knowledge and passion for all there is to know about Web 2.0 is highly sought after. It’s not just the skill, however. The ability to fit into a matrix multinational corporation is just as important as well. We have seen young interactive marketers command premium salaries and move quickly in their career.

Public Relations professionals for PR agencies are always in demand. The biggest challenge is that, it doesn’t matter which country the agency is located, they need PR professionals from that country with excellent native written skills. So for Spanish PR professionals in the Netherlands, there is very low demand, but extremely high demand within Spain.

Why this gap? PR Agencies are reluctant to recruit candidates who have not already worked within an agency environment, so immediately narrow their pool of potentials. Candidates coming from agencies want to try “client side” or even set up their own freelance operation to “go it alone”. If you’re in your native country, have excellent writing skills and great personal communication style and want to make a move into a PR agency, you certainly have a chance.


7.    Why are their so many international or pan-European marketing positions in the Netherlands?

The international and pan-European positions in the Netherlands certainly stand out from the local positions as they are normally advertised in English. There are probably even more similar positions in the UK, but given that the language there is in Enlgish, both local and pan-European positions are not so distinguished.

The Dutch government give financial incentives to companies to set up businesses in the Netherlands. It is certainly an attractive destination as the workforce is well educated and multi-lingual, English is widely used and the country is centrally located.

The international mindset of the Dutch (“we’re from a heritage of traders”) also creates an environment for international business.


8.     What is the difference between B2C and B2B marketing?

B2C or consumer marketing is focussed on the research and promotion of products or services based on population trends (ie: lifestyle or demographic) where as B2B marketing has more definable target markets of companies and businesses.


9.    Which companies do marketing and communications people have the most challenging time?

The more a company is focussed on technology or sales, the lower the voice is of marketing.


10.    Will an MBA help my career?

Not necessarily. Some companies do require a professional to possess an MBA. However, in recent research conducted by O’Connell Marketing Recruitment, we found that only 23.1% of Chief Marketing Officers had an MBA. A large number of CMO’s only have a Bachelor’s degree.

Marketing Careers – Top 10 International Marketing Jobs

Sales marketing is the newest and the hottest international marketing job today. What started as a local exposure exercise quickly became a hot job in the international market. The reasons are not hard to guess though – international businesses are banking on local networks and contacts to make it big in the overseas businesses. Combining sales and marketing – two of the most potent weapons in the job sector today, make the job Numero Uno on the list!

Top International Marketing Job #2: Public Relations Marketing

Closely following the heels of sales marketing is the PR marketing job that requires you to be dynamic and sharp at all times. Job challenges notwithstanding, PR marketing allows for an attractive pay package that is strived for in the job market. Very few of them make it to the job – but lucky are those who have such marketing jobs.

Top International Marketing Job #3: Marketing Advertisement

Internet or the real world, nothing is devoid of marketing and advertising today. Therefore it doesn’t come as a surprise that both of the dependent departments have been amalgamated into one that is as simple as it reads. As an employee of the marketing advertisement department, you’re supposed to perform the dual duties of an advertiser and an efficient marketer as well. This job is amongst the few jobs on the list that truly has an international presence cutting across countries and economies.

Top International Marketing Job #4: Market Research

Any business to survive in the market needs to carry out effective researches and hire researchers. This job was part of the top 3 but even now is equally revered for the influence it wields.

Top International Marketing Job #5: Retail

More businesses are shifting towards retail and looking to expand overseas operations especially in the developing economies. This is truly an international marketing related concept that is growing over time and is sure to top the charts within a few years.

Top International Marketing Job #6: Branding and Marketing

Post recession, new companies are foraying in domestic markets and they need a good branding support to sell their product. No wonder marketing (branding) people are so much in demand.

Top International Marketing Job #7: Social Media Marketing

The internet has opened doors of vast opportunity for people across income levels and everybody seems to have become aware of the business potential that internet has. Facebook, Twitter and other social media marketing is much in the scene now!

Top International Marketing Job #8: Promotional Marketing

Related to branding, promotional mixes are important to ensure that a business stays in the market and runs as it generates revenues and business simultaneously. People in this business are one of the highest paid professionals in the country.

Top International Marketing Job #9: Online Marketing

Not limiting oneself to just social media management, the internet is a huge space available for everyone who wants to learn marketing and earn from it. Therefore SEO< SEM are some of the important marketing technologies that have come up to enable people earn from the internet.

Top International Marketing Job #10: Marketing Management

The last one the list but definitely not the least is the conventional, simple marketing management that forms the base of all marketing related jobs in the market.

Marketing Careers – Top 10 International Marketing Careers

Marketing career in an international level makes you responsible for convening the total dealing of the international marketing attempt of an organization. This involves meetings with international clients, understanding the needs of an industrial scenario being country or region specific whenever possible and the policies to be adopted therein. Coordination in international marketing becomes a significant issue as the work area becomes almost the entire planet.

1. FMCG constitutes of the most famed marketing careers in international marketing option. International marketing attributes necessary details through product development and its portrayal into the international market. It is no doubt the most high skilled category of international marketing featuring the highest workload attributed to the fattest pay. Major FMCGs require a lot of marketing officials to plan out their global marketing plan and a marketing job in FMCG is everybody’s dream shot.

2. Cross over from other backgrounds like IT/Law/Commerce is very common in international marketing. Marketing responsibilities in the mentioned firms necessitates marketing official with high knowledge of the field and specialization is highly required in that case. Leverage can be achieved through internal transfer into the marketing team and with proper experience can turn out to be a goldmine. A great deal of marketing research can add up your value.

3. Marketing falls under 4p’s which signifies Product, Price, Place and Promotion. Marketing duties are classified into a number of roles to which different job salary is assigned. Promotional marketing and the associated PR generally falls under communication which if based on an international level can shape up your career with a six figure marketing salary at the end of the year.

4. Interim Marketing is also getting popular side by side with its permanent counterpart. Interim marketing depends on the growth and the adjacent developments of the company in the international market. Interim marketers are recruited with experience and can be taken into a more permanent seat provided they showcase good marketing abilities.

5. With the growing boom of globalization there are more international marketing positions with more pan-European marketing careers hitherto unheard of. Basic proficiency of English is a must for global international marketing career and a substantial experience to back it up.

6. The hugest opening in the international market in global PR agencies which can be applied through online or direct or telephonic interviews. Different countries have different need in international marketers and you have to research very carefully before applying.

7. Netherlands has the hugest marketing opening mainly due to existence of local Pan-European market with native English being prevalent. The international mindset of Netherlands also adds to the international outlook of businesses.

8. B2B or business to business marketing provides the most lucrative internal marketing career with more defined target in relation to market and businesses.

9. B2C or business to consumer marketing is hugely compulsive on an international scale because the needs of people in different countries vary widely according to lifestyle and culture and other population trends. Marketing salaries in B2C is largely dependent on the operational base.

10. Technology and sales provides an adverse effect to marketing scope in a company so be sure of the marketing prospects of a company before going into one.

International marketing is the highest position you can achieve when you are in a marketing career. Most of them started off with basic entry level marketing jobs with normal marketing salaries and shot their way to the top becoming the ruling voice of several multinationals.

Careers with a Business Administration Degree

Are you a natural leader and a gifted communicator? Do you have excellent analytical and logical ability? Are you a people’s person with above average interpersonal skills? Have you won awards or accolades for your organizational expertise? If your answer to all the above questions is a resounding yes, then you may be the ideal candidate for a Business Administration degree.

While traditionally a Business Administration degree was the exclusive reserve of the creme-de-le-creme of the corporate world, that’s no longer the case.

The biggest indicator of the fact that business education is no longer the right of a privileged few is the availability of this degree at Bachelor’s level. The assumption is that the prospect may not have the relevant experience or exposure to the industry but has the drive to learn and make it big in the business world!

A Bachelor’s of Business Administration degree is a typical four-year program that will prepare graduates for entry-level managerial roles in various business fields depending on their interest and area of specialization. Here’s an overview of some of the possible careers with a Business Administration degree:

Sales and Marketing: Although often spoken in the same breath, sales and marketing are actually two divergent fields of business. Broadly speaking, the primary objective of a sales manager is to sell a product or service to the target consumer. Developing sales strategy, training and mentoring sales reps, and setting and reviewing sales targets are some important duties of a sales manager.

The core job of a marketing manager, on the other hand, is to drive the strategy for first identifying what people need, working with the product development team to develop the product with desired features, pricing it correctly, and then promoting the product (or service) amongst its target audience.

Human Resources: This branch of business is focused on the most valuable asset of an organization, namely, its people. Human resources management involves recruitment and management of an organization’s employees and includes activities such as staffing, establishing company policies, managing employee benefits and compensation, dealing with performance issues, working on employee training, benefits, and motivation programs, etc. Administration skills combined with a “people’s” personality can make one an excellent human resources professional.

Financial Services: One of the most lucrative careers with a business administration degree is that of a financial manager. According to the Department of Labor, the duties of a financial manager include overseeing the preparation of financial reports, directing investment activities, and implementing cash management strategies. With a background in finance, you can find a broad range of employment opportunities in financial institutions like banks, insurance companies, credit unions, small businesses and large corporate houses, and state and federal agencies.

Accounting: Another career option you can explore with a Bachelor’s of Business Administration degree is that of a management accountant. Management or corporate accountants are the custodians of an organization’s financial health. Budgeting, cost accounting, asset management, financial reporting, financial planning, and tax planning are some of the responsibilities of a management accountant.

Real Estate: If you like to walk the road less traveled, real estate or property management is an interesting field of business you can explore. As a real estate manager, your clients will rely on you to manage the operations of a property and monitor its life-cycle from acquisition and utilization to maintenance and disposition. If you want to become a real estate manager, make sure your business administration program allows you to specialize in property management.

Health Services: Health service management is probably amongst the most rewarding careers with a Business Administration degree. The job of a health service manager is to take care of the administrative and business aspects of a healthcare unit to ensure the smooth delivery of primary patient care. Although a degree in healthcare administration ties in more closely with this field, those who have Business Administration degree with a concentration in healthcare administration may also qualify for the job of a health services manager.

While all these careers may be open to you with a Bachelor’s of Business Administration degree, what can really propel you on to high profile business positions is an MBA degree. A Bachelor’s degree will provide you with a perfect start, while a Master’s degree will ensure that you always stay ahead in the race!

International Development Jobs and Careers List

International Development Jobs and Careers List
The International Development Job List is a carefully selected list of 200 organizations offering jobs in International Development.
International Development Jobs and Careers List