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Analysis of trends in the evolution of China's foreign trade hardware industry can be found

First, the overall foreign trade growth will slow down.

    Is expected from 2010 to the “Shier Wu,” late in 2015, China’s foreign trade volume will continue to grow, but the growth rate gradually declined. During this time, the volume of trade in U.S. dollar terms, will be an average annual growth rate of close to 10%, that is, trade will be slightly higher than the annual growth rate of domestic GDP growth, will also be higher than the global trade growth of about 4 percentage points .

    Based on calculation, in 2015, the scale of China’s foreign trade will rise to about 4 trillion in size, in the meantime, China will remain the world’s largest trade body position. From the time of distribution, the financial crisis will occur after the resumption of foreign trade growth, combined with the inertia of foreign trade growth, so the next few years, trade growth will largely followed a “former high to low” trend.

    Second, the structure will accelerate the upgrading of export products.

    In the medium term, China’s export products to high-end upgrade capability will be greatly improved, is conducive to promoting China’s export structure to high-end, capital-intensive, especially the technology-intensive industrial upgrading.

    It is noteworthy that many of China’s current foreign trade, processing trade, in particular, is a foundry produce in a way, because my country does not control the design, branding, marketing channels, high value-added chain, causing export prices are low, the future of China’s export products to industrial chain at both ends of the extension will significantly improve China’s export unit price and the export of value-added. On the other hand, due to rising domestic costs, China’s labor-intensive products or manufacturing sector’s exports will face greater challenges, their production may occur to the central and western regions so that the elements to the lower cost areas overseas, the shift, China’s labor-intensive the proportion of total export-oriented industries will decline.

    Third, the proportion of processing trade continued to decline.

    Processing trade in China’s import and export trade has occupied an important position. Due to the cost of future increases and policy adjustments, is not conducive to the development of processing trade, the factors that will continue to increase, the processing trade from coastal developed areas outside the shift will continue to accelerate, and eventually led to the proportion of processing trade in total trade continues to decline. We expect that by 2015 or so, processing trade exports accounted for the proportion of China’s total exports will decline to 40% or less.

    Fourth, the scale will significantly reduce the surplus, trade balance leveling.

    The next stage, subject to international market demand growth slowed, the domestic factor costs and other factors, China’s export growth will slow significantly; by domestic industrialization process is accelerating and upgrading the industrial structure and consumption structure upgrading and other factors, imports increased speed will increase.

    Generally speaking, China’s import growth rate will be higher than export growth, long-term trade surplus will be greatly improved the situation, the trade surplus will be reduced, and even there the possibility of deficit in a particular year is expected around the year 2015, China’s trade surplus will be greatly reduced and even leveling. The trade surplus decline in net exports will lead to trade on China’s contribution to economic growth turned negative from positive, but it should be noted, the surplus dropped to reduce trade friction is conducive to a certain extent, improve the external environment for China’s trade.

    Fifth, China and emerging markets and the “BRIC” trade will increase.

    The new century, while China’s trade diversification strategy has made great progress, but developed countries still is China’s largest export market, accounting for more than 70% of China’s export markets.

    In the medium term, on the one hand, the final trade products from global demand, emerging market countries, “BRIC” economic growth rate will exceed the developed economies, the former in the global economy and international trade, the share will be on the rise, the future China’s general trade exports will also change the regional structure, the proportion of exports of developed countries will gradually fall in emerging markets and Russia, India and Pakistan will increase export proportion. On the import side, our country will increase from Africa, Australia, Latin America, Russia and other resources, power resources, imports of products.

    On the other hand, from the International division of labor based on international trade in intermediate goods flows of view, the Asian region are likely to form more sophisticated production systems, production systems in Asia in China’s position will change. Therefore, the next stage, China may accept Europe and the United States from Japan and South Korea and other multinational corporations to invest in the country engaged in processing trade production, in the “flying geese” pattern in the low-end of the division of labor began to invest in other economies in other countries engaged in the processing trade, production, in the “flying geese” pattern in the high-end division of labor changes, the corresponding trade flows will be reduced from the upper reaches of products imported from developed countries to developed countries, the flow of the final product exported to other developing countries exports of intermediate goods trade flows change to allow China and developing countries showed a larger increase in trade volume.

    Sixth, the terms of trade will be improved to some extent.

    The future of China’s import and export prices are also significant changes will occur. On the one hand, China’s export product mix after the upgrade, due to higher income elasticity of demand of these products, coupled with China’s gradual access to technology, research and development, brands, channels of high value-added industrial chain links, and our impact on international prices, enhanced voice expected the average price of China’s exports will be a big increase.

    On the other hand, China’s imports of goods, although the total amount of resources will increase, but the domestic policy adjustments and other factors will increase the efficient use of domestic resources, our resources will likely slow down the growth rate of imports of goods, in addition to prices for global resources after a pre – After a period of sharp rise, it is hard for a new round of rapid increases.

    Therefore, the medium term, the average price of China’s exports is expected to rise faster, and exceeded the growth rate of the average price of imports, China’s terms of trade would reverse the deteriorating situation in the previous period, and have been gradually improved.

Online Business Strategy

It is need of every business to follow a particular strategic plan for getting the desirable outcome for which the business set-up has established. This is the need of every business whether a business is still just starting out or has already founded a strong foundation, it always needs some form of guidelines to be followed as how it should be conducted in order to further strengthen its performance. The need to follow a strategic plan becomes more important for the companies who are promoting their business using Online mode of advertising. Online business in other words can be termed as E-commerce.

E-commerce: Electronic commerce is the paperless exchange of business information using electronic data interchange (EDI), e-mail, electronic bulletin boards, fax transmissions, and electronic funds transfer. It refers to Internet shopping, online stock and bond transactions, the downloading and selling of “soft merchandise” (software, documents, graphics, music, etc.), and business-to-business transactions.

The Internet is a reasonable alternative to all of those means of communication. Any place and any way that your business communicates with its customers, you should think about how you could have done it online. That is the power of e-commerce.

Strategy: A course of action, including the specification of resources required, to achieve a specific objective. The term was originally used in the context of warfare to describe the overall planning of a campaign as opposed to tactics, which enable the achievement of specific short-term objectives. The overall strategy of an organization is known as corporate strategy.

Online Business Strategy: Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. Internet marketing is the process of growing and promoting an organization using online media. An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising (ppc / banners etc.)

A long-term approach to implementing a firm’s business plans to achieve its business objectives using internet as media is called as online business strategy. A business strategy is an  overall longer-term policy for a firm that coordinates the separate functional areas of a business. It defines the business objectives, analyses the internal and external environments, and determines the direction of the firm. Each firm operates in a competitive environment and seeks to formulate a strategy that will provide it with an advantage over its rivals: design, quality, innovation, and branding are examples of ways in which it can make itself above from its competitors in the same field.

Following are some of the Decisions one has to make while opting for Online Marketing Strategy
1 Target Market Strategies: The very first decision in online business is the evaluation and selection of appropriate segment of market where the company wants to sell its products and services. In an Internet context, organisations typically target those customer groupings with the highest propensity to access, choose and buy online. Segments for targeting online are selected which are most attractive in terms of growth and profitability. This may mean finding ways to further penetrate your current markets and gaining additional market share from competitors. You may need to look to other geographical areas that need your products or services, or perhaps you need to tap into a new demographic.
2Positioning & Differentiation Strategies: In an online context, retailers can position their products relative to competitor offerings according to four main variables: product quality, service quality, price and fulfillment time. They suggest it is useful to review these as an equation of how they combine to influence customer perceptions of value or brand. More focus put on these factors should result in more sales of the products and hence more are the profits.

3 Market & Product Development Strategies: E-commerce also offers opportunities to expand the scope of a business into new markets and products. The Ansoff matrix is still useful as a means for marketers to discuss market and product development using electronic technologies. It highlights these options.

(a) Market Penetration: Digital channels can be used to sell more existing products into existing markets. This is a relatively conservative use of the Internet.

(b) Market Development: Here online channels are used to sell into new markets, taking advantage of the low cost of advertising internationally without the necessity for a supporting sales infrastructure.

(c) Product Development: New digital products or services can be developed that can be delivered by the Internet. The new products can also be developed on the basis of feedback of the consumers so as to formulate the product as per the specifications demanded by the consumer. Growth strategies in business often are a result of new products and services. If you find that your current offerings have reached a plateau of sales, look into developing new products or expand your service offerings. Consider products or services that complement your current ones, allowing you to generate more sales from your existing customer base.

4 Organizational Restructuring: Organisational structure decisions form two main questions. First, is how should internal structures be changed to deliver e-marketing and second how should the structure of links with other organisations be changed to achieve e-marketing objectives? Such decisions should balance the benefits of the changes against the disruption to business operations caused by the changes.

5 Enhance Productivity: It may be time to acquire additional financial capital and expand your productivity to meet your small business growth strategies. Look for small business loans, grants, and other investors who can contribute capital to help you acquire additional equipment, space, and even staff to help your productivity soar. Be sure you have a solid marketing plan as part of your small business growth strategy to sell your additional products.

Tips for Using Online Business Strategy Effectively

In an online business the firm owners have to follow some tips, using these tips they can be able to generate more sales online, using internet. The virtual entrepreneur must be able to relate to customers and potential customers without ever meeting them face to face. This means the website must emanate a degree of trust and reliability all on its own.

Providing a valid e-mail address so that the consumers and potential consumers can post their queries at any time to get appropriate answers for their queries. This may enhance more reliability.

Providing the photograph of the site owner may also enhance the reliability. It provides a sense of belongingness between consumers and the owner of the website.
If anyone is  running an online business website adding a blog alongside the site can be a great idea. Not only will your website benefit from better SEO due to the regular updating and indexing of the content on the blog but your writing can help to bring you closer to your target audience. You can blog about issues related to your business and use the blog as a means to answer queries or speak about popular topics that affect your industry.

Customer testimonials can help to generate the trust of others who are considering buying your product or service, but they can also be overdone to look like a hard sell spamming technique. If they are used sparingly and chosen wisely though they can create a great effect.